Celebrate and Leverage...
It is our intention, to make the penny as recognizably associated with Braking Cycles, as the pink ribbon is to Breast Cancer Awareness. We believe there are dozens of similarities between the thrown away penny and the thrown away youth. We want to change that mindset of Portlanders, and the nation. All of this equals tangible reminders that there is great worth in the stepped over and discarded youth of our city.
•Change the value of a penny
•The penny becomes an icon of value instead of worthlessness
•A sleeve holding a penny on every bike
•Tables in coffee shop covered in pennies
•Art with pennies
•Penny Drives at schools, businesses, churches, etc.
•“Penny Counter” – How many pennies collected to date